Brand strategy and design for Kub. The client wanted to evolve and position their brand with a new approach. Bringing the natural parenting experience to every home. In essence, "natural parenting" is about providing care that is in harmony with nature. So, we focused on developing multiple applications for various categories.
Services
Year
Challenge
For us at SFT, branding is not just a visual identity; it is an emotional echo that resonates in the consumer’s mind. It is the promise of an experience, a connection that transcends the tangible. Every element of the design is an opportunity to communicate values, inspire trust, and evoke emotions.
Visual system
A highly distinctive visual identity was developed, giving priority to natural tones as the main element, infused with a childlike character inherent in the use of logo colors. The incorporation of geometric shapes as decorative elements complements this. All of these elements are combined with the use of close-up photos featuring mothers and children, capturing emotional elements.
Textile catalogue
We take care of the comprehensive management of stationery for trade shows and events, ensuring brand consistency at all times and paying close attention to each application of the brand.
The genesis of KUB’s rebranding was an immersive exploration into the essence of what makes us unique, yet universally relevant. Our creative process was anchored in a strategic brand strategy that sought to harmonize our rich heritage with the dynamic needs of today’s consumers. Engaging with a diverse team of creatives, strategists, and stakeholders, we embarked on a journey of self-discovery, challenging every assumption to reimagine what KUB stands for.
Retail store
Designing stand prototypes aligned with the brand and its identity, we created store concepts and displays for exhibitions, showcasing products to thousands. Our involvement extended beyond physical space to encompass all online and offline materials and designs tailored for the specific event.
At SFT, we’ve had the privilege of partnering with KUB to orchestrate a rebrand that signifies more than just a visual transformation—it heralds a new era of innovation and generational connectivity. This rebrand journey was initiated with the vision of redefining KUB’s identity to resonate with both its heritage and future aspirations. Our collaborative endeavor was to create a brand experience that transcends time, bridging the gap between tradition and innovation, fostering lasting relationships with every stakeholder.
Social media
We took care of social media upgrade for the brand, enhancing the online presence through a comprehensive approach to social media and digital advertising, creating engaging content and fostering interaction with the brand’s audience to build a strong community.
Web design
We developed a new website aligned with the brand, consistently providing users with an exceptional online experience. The applied design ensures a digital presence and offers all the necessary services for the brand, including ecommerce capabilities.
