Brand strategy and design for Kub Planet. The client requested the creation of a new brand based on the parent company KUB. This brand aims to bring creative learning to every home, fostering children's creativity and cognitive development. We developed several applications to stimulate creative thinking, enhance motor skills, promote strategic planning, and develop spatial intelligence.
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What is KUB Planet?
KUB Planet is not merely a toy; it’s a gateway to a universe where creativity knows no bounds and imagination reigns supreme. Designed to inspire young architects and budding astronauts alike, KUB Planet offers an interstellar adventure through magnetic building pieces that are as educational as they are entertaining.
In this project, we have carried out comprehensive work that spans from project conceptualization, product creation and design, brand creation, packaging design, graphic design for different platforms, e-commerce setup, art direction, mascot creation, conceptualization and design of the retail store, and even organizing the brand’s participation in a major American kids expo.
Different packages for KUB Planet
We had to develop five distinct packaging designs to clearly differentiate the universes and construction possibilities for a magnetic game. Each packaging corresponds to a specific product variant, each with a unique name and characteristics, ensuring a seamless and engaging experience for the players.
Our creative process was based on a branding strategy that aimed to harmonize our rich heritage with the dynamic needs of today’s consumers. By involving a diverse team of creatives, strategists, and stakeholders, we embarked on a journey of self-discovery, challenging every assumption to reimagine what KUB Planet represents, a unique magnetic game that will inspire dreams in both parents and children.
Capturing Lifestyle: Innovative Audiovisual Productions
Retail store
Designing stand prototypes aligned with the brand and its identity, we created store concepts and displays for exhibitions, showcasing products to thousands. Our involvement extended beyond physical space to encompass all online and offline materials and designs tailored for the specific event.
Meet Astro
A journey beyond the stars.
Wonders of the Galaxy.
Astro is a young kid from a small town with an unlimited imagination and a deep love for space exploration. He lives in a cozy home filled with books about the universe and a collection of space-themed toys. Astro dreams of becoming an astronaut someday. His favorite toy is the KUB Planet Magnetic Building Toy Set, a magical set his parents gave him for his last birthday.