The development of Kuby was a dynamic collaboration between the creative minds at SFT and the visionary team at KubWipes. With an understanding of the brand’s core values and the unique attributes of their products, we approached the essence of what makes KubWipes stand out – its commitment to gentle, effective, and environmentally friendly products. Inspired by the softness and natural quality of cotton, Kuby was meticulously designed to mirror these attributes. Every aspect of Kuby, from its fluffy texture to its playful expressions, was crafted to engage and delight audiences of all ages. Kuby was envisioned to become a relatable and beloved figure, extending the brand’s reach and deepening its emotional connection with consumers.