Development of a 3D character, tailor-made to meet the demands and expectations of a client. Through a collaborative and creative process, we worked closely with the client to thoroughly understand their needs and expectations and came up with Little Blue Buddy: Every Child's Schooltime Companion to Make Learning an Adventure!
Vision and execution.
This delightful character was envisioned as more than just a mascot; it became a companion for children, designed to turn every school day into an adventure. Through Little Blue Buddy, SFT aimed to inspire a love for learning and make school supplies feel more like friends than mere tools.
Other proposals
The creation of Little Blue Buddy involved a deep dive into the imaginative worlds that captivate children’s hearts. SFT worked closely with the brand, iterating on different proposals through time, to understand their vision for a school supplies companion that could genuinely connect with kids. Drawing on insights into children’s preferences for characters and stories, we developed several versions of Little Blue Buddy with an eye toward sparking joy and curiosity. The character’s design, with its friendly demeanor and vibrant blue hue, was carefully crafted to stand out and appeal to children’s sense of wonder. Each feature of Little Blue Buddy, from its engaging expressions to its soft, approachable form, was designed to encourage interaction and foster a sense of belonging among young learners.
