The project’s goal was to create the visual identity for a fast-food brand. The aim was to convey warmth, enjoyment, and boldness in the brand’s image, which values quality, flavor, and efficient, direct customer service.
Food, Fast ≠ Fast Food
The brand suggests a seamless and swift transition from cooking to dining, emphasizing the brand’s commitment to prompt and convenient food delivery. We want to communicate efficiency and joy in delivering oriental delights to customers’ doors.